Last updated: November 13, 2026

Gut Feelings Management Inc., operating as Gut Feelings (“Gut Feelings,” “we,” “us,” or “our”), operates the website www.gutfeelings.ca.

We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use and share it, how we protect it, and the choices available to you.

1. Information we collect

Depending on how you interact with our website and services, we may collect:

• Contact and order information: Your name, email address, phone number, billing and delivery addresses, order details, and purchase history.

• Account and subscription information: Your account details, subscription preferences, recurring orders, and related transaction information.

• Payment information: Information necessary to process payments and refunds. Payment card information is processed through our payment providers. We do not directly store complete payment card numbers.

• Communications: Information you provide when contacting customer support, submitting forms, sharing feedback, or communicating with us.

• Website and device information: Your IP address, browser and device information, pages visited, browsing activity, and interactions with our website.

• Marketing information: Your email subscription preferences and interactions with our marketing communications.

We collect information directly from you, automatically through our website, and through service providers involved in operating our store.

We do not require medical information to place an order. If you voluntarily share health or dietary information when contacting us, we use it as needed to respond to your inquiry.

2. How we use your information

We use personal information to:

• Process payments, fulfill orders, arrange deliveries, and manage subscriptions.

• Maintain customer accounts and subscription preferences.

• Send order confirmations, shipping updates, and other transactional communications.

• Respond to questions, concerns, and customer service requests.

• Send marketing communications, including new meal launches, promotions, and gut-health educational content, where permitted by law.

• Improve our website, products, services, and customer experience.

• Understand website activity and measure advertising performance.

• Detect and prevent fraud, misuse, and security threats.

• Fulfill applicable legal, accounting, tax, and regulatory obligations.

We collect and use personal information for identified business purposes and in accordance with applicable privacy laws.

3. Shopify and other service providers

Our online store is powered by Shopify, which processes personal information when you browse our website, create an account, or make a purchase.

We also work with service providers that help us operate our business, including:

• Shopify and payment providers: Ecommerce operations, checkout, payment processing, and related services.

• Loop Subscriptions: Recurring orders and subscription management.

• Klaviyo: Email marketing and customer communications.

• Fulfillment and delivery partners: Preparing, shipping, tracking, and delivering orders.

• Meta and Google Ads: Advertising, conversion measurement, and related marketing services.

• Other professional and technical service providers: Accounting, legal compliance, website operations, security, and business administration.

We share personal information with these providers only as reasonably necessary for their services or as otherwise permitted or required by law.

We may also disclose personal information to comply with legal obligations, respond to lawful requests, protect our rights, or facilitate a business transaction where permitted by law.

4. Shopify Network Intelligence

We use Shopify Network Intelligence, which supports enhanced Shopify services.

When this feature is enabled, Shopify may use information about your interactions with our store together with information from your interactions with other Shopify merchants and Shopify services.

This processing may support enhanced shopping experiences, personalization, analytics, fraud prevention, and advertising services.

Shopify may process personal information for its own purposes as described in its privacy policies, including through service providers and partners located outside Canada.

For more information, please review the Shopify Consumer Privacy Policy.

You can also visit the Shopify Privacy Portal to learn more about Shopify's use of personal information and available privacy choices.

5. Cookies, analytics, and advertising

Our website uses cookies and similar technologies to operate the online store, remember preferences, understand how visitors use our website, and support advertising.

These technologies generally fall into four categories:

• Required: Necessary for essential website functions, including shopping carts, checkout, and customer account access.

• Personalization: Used to remember preferences and customize the shopping experience.

• Analytics: Used to understand website activity, evaluate performance, and identify opportunities for improvement.

• Marketing: Used to measure advertising effectiveness and deliver more relevant advertising where permitted.

Some tracking technologies may collect information about your browsing activity, interactions with advertisements, and interests.

We use advertising and analytics services, including those provided by Shopify, Meta, and Google Ads. These services may use cookies or similar technologies to measure conversions, understand advertising performance, or support personalized advertising.

Where required by applicable law, we request consent before using non-essential cookies and tracking technologies.

Our website's cookie consent controls allow visitors in applicable regions to accept, decline, or customize their preferences.

You can also manage certain cookies through your browser settings. Disabling necessary cookies may affect website functionality.

In some jurisdictions, sharing information for personalized advertising may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws.

Where applicable, you may exercise additional rights through our Your Privacy Choices page.

6. Email marketing

If you subscribe to our emails, we may send you information about new meals, product launches, early access to promotions, exclusive offers, and gut-health educational content.

We send marketing communications in accordance with applicable consent requirements.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us at contact@gutfeelings.ca.

Unsubscribing from marketing emails does not affect necessary communications related to your orders, deliveries, or customer account.

7. Processing information outside Quebec

Our ecommerce infrastructure and some service providers may store or process personal information outside Quebec or Canada, including in the United States.

As a result, personal information may be subject to the laws of the jurisdictions where it is processed.

When communicating personal information outside Quebec, we take the steps required by applicable law to assess the circumstances and implement appropriate safeguards.

8. Information security and retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, or alteration.

Access to personal information is limited to authorized individuals and service providers who require it for legitimate business purposes.

We retain personal information for as long as necessary to fulfill the purposes described in this policy or to comply with applicable legal, tax, accounting, and operational requirements.

When personal information is no longer required, we take appropriate steps to securely delete or anonymize it, subject to applicable law.

No electronic system is entirely risk-free, but we take reasonable measures to protect the information entrusted to us.

9. Your privacy rights

Depending on applicable law, you may have the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Withdraw consent to certain uses or disclosures of your personal information, subject to applicable legal or contractual limitations.

• Request deletion of personal information where permitted by law.

• Request certain personal information in a portable format where applicable.

• Ask questions or submit a complaint about our privacy practices.

To exercise these rights, please contact us at contact@gutfeelings.ca.

We may need to verify your identity before fulfilling certain requests. We will respond within the time limits established by applicable law.

If you have concerns about our handling of personal information, you may also contact the Commission d'accès à l'information du Québec.

10. Children's privacy

Our website is intended for a general consumer audience and is not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you believe a child has provided us with personal information inappropriately, please contact us so we can review the situation.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, services, or legal obligations.

The latest version will be available on our website with the date of the most recent update.

Where required by law, we will provide additional notice of material changes.

12. Contact and Privacy Officer

For questions about this Privacy Policy, requests concerning your personal information, or privacy-related complaints, please contact:

Privacy Officer
Gut Feelings Management Inc.
Email: contact@gutfeelings.ca
Website: www.gutfeelings.ca